Your AI content strategist
Setting up research tasks, writers, and styles by hand is powerful — but it takes time. The Originals Assistant does it for you. Tell it what you want to cover, and it plans the work, researches the web, and drafts publish-ready articles, all through a simple conversation.
Describe it, and it gets done
Instead of clicking through forms, just say what you need — "write a weekly explainer on AI regulation in our house voice". The assistant turns that into a real plan: the research to run, the angle to take, and the article to draft.
It asks when something is unclear and shows its work as it goes, so you always know what it's doing and why.
It runs your whole Originals pipeline
The assistant isn't a chat box bolted on the side — it operates the same Originals pipeline you'd run yourself. It can kick off research, set up writers and article styles, and produce drafts, then hand them off to your publishing channels.
Everything it creates lives in your account as normal — so you can jump in, adjust anything by hand, and pick up exactly where the assistant left off.
You stay in control
The assistant accelerates the work; it doesn't take over. Every draft runs through the same quality controls as the rest of your pipeline — your brand voice, humanization, and a final review before anything publishes.
It's the speed of an extra strategist on the team, with the editorial oversight you'd expect from your own.
This feature is included on every paid plan. See plans and pricing →
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